This is the second in a series of posts on how Red will be used in various market segments. The first post provided a brief introduction. This post will contrast the “boutique” production company model (which is essentially how I’ll be using Red) with the “break the bank” self-fundend filmmaker model of the past. The [...]

Where does Red fit into the market? Practically everywhere. This is the first in a series of posts which will examine the implications of a 4K camera for $17.5K is likely to have in various market segments.

Reading forums, one gets the impression that there are many users interested in Red who typically wouldn’t be in [...]

The post on getting (almost) enterprise-class storage for cheap that I promised a couple of days ago isn’t quite ready yet, so here’s a post on the adoption cycle for digital media creation technologies. It’s good background for much of the discussion on this blog, which is, after all, largely about how commodity technology is [...]

We’ve all heard stories about people who have sold their houses or run up $30,000 in credit card debt to make their movies. And people in some quarters have accused a lot of Red fans of this sort of thing… of buying equipment they can’t afford with little idea of how they’ll ever pay it [...]

Early on, there was huge skepticism about what Red was doing. This came largely from people who had experience with traditional film and video acquisition, and they were skeptical with good reason. The RED ONE looks like a huge leap in technology, coming out of nowhere.

The crucial point many of these skeptics failed (and often [...]