I just posted this over in the Birger Lens Mount Reservations thread on RedUser, in response to the recent flap over Birger’s Canon EF mount voiding the Red One’s warranty:

People seem more angry at Red than at Birger here. Can we have a bit of a reality check? As a third-party developer, it was Birger’s responsibility to keep channels open with Red. This is how it always works with this sort of vendor relationship. Erik has talked about Birger having “more than 200 customers”. Let’s be generous and assume this means ~300 mounts. That’s still well under 10% of the cameras Red has taken orders for. Red’s primary responsibility is the camera, not taking the initiative to check up on what third-party developers are doing.

Given what appears to be a complete lack of communication, I suppose we’re lucky this all came to light when it did, rather than, say, after Birger had already shipped a few dozen mounts and cameras were failing left and right. That would have created a really awkward situation. Like, the sort of situation that doesn’t get resolved without lawyers getting involved.

Of course, it also would have been nice if Red had some clearly written documentation for third-party vendors explaining (among other things) exactly what parts of the camera are considered interchangeable and what parts aren’t. But it’s frankly a little hard to fault Red too much in this instance for not having such a thing, because if communication had been better (which, as noted above, is the responsibility of the third-party vendor), this issue would have been dealt with anyway.

Finally, I feel it’s rather important to note that even if the Birger mount wasn’t stuck in warranty-related limbo, we still wouldn’t have what we were told we’d have months ago. Birger has, whether deliberately or merely by drastically underestimating the relevant engineering challenges, strung its customers along with promises that its product would ship in a matter of weeks (or even days) for seven months now. It took them six months to just confirm many people’s orders. We still have no estimate of when the focus knob system and/or Bluetooth remote (the electronic focus controls that actually make this more useful than a Nikon dumb mount) might be done. And if Birger did offer such an estimate now (again, even assuming no warranty issues) would you feel comfortable planning around it?

We really wanted Birger’s project to succeed. Back in December of last year, when the Birger mount was supposed to ship in a couple of weeks, I made a post on Indie4K which concluded that “EOS lenses with the Birger mount are shaping up to be the indie option of choice for Red”. And we hung in there for quite a while, despite the fact that it was costing us money (for lens rentals) and that we weren’t using our camera for our own projects as much as we would have been if we’d had our own glass. I don’t think we were the only ones experiencing such inconvenience and expense.

Finally, a couple of weeks ago, when Erik posted the pictures of FedEx boxes (implying mounts would really ship this time), and then shortly thereafter explained the new electrical problem would cause yet another delay, we gave up and ordered a Red 18-50mm lens, and four days later we could actually shoot with our camera without renting glass. We weren’t sure it was the right thing to do, because Birger was still saying they’d be shipping very soon… but then again they’d been saying that for half a year already. When these warranty issues surfaced, though, and when another week passed with no information about the focus knob, etc. we knew we’d made the right choice.

From our perspective, the only thing Birger has ever actually handled at the standard I would expect was promptly canceling our order when requested.

I still hope Birger’s product eventually succeeds — I still believe that the ability to use EF lenses (with electronic focus controls) is a very compelling idea for the do-it-yourself indie crowd.

But we couldn’t wait anymore. And if someone just getting their camera asked me whether they should wait, I’d probably advise them not to as well. Seriously. Don’t sit there staring at a $25K paperweight. If you can afford the Red 18-50 lens, buy one. It’s not high-end Zeiss glass, but it’s sharp, it’s lightweight, and it’ll put a nice image on your sensor. If you can’t afford that, get a Nikon dumb mount. Maybe you’ll be able to swap it out for Birger’s Nikon smart mount in a few months. But just get out there and start using your camera!

This entry was posted on Sunday, July 6th, 2008 at 01:17 AM and is filed under Lenses, Red. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.